Dorflex Max FOOH
Dorflex
Sailor Studio had the privilege of participating in the production and post-production of three spectacular Fake Out-of-home (FOOH) for Dorflex Max, in collaboration with Publicis Brasil. These FOOH integrated Computer Graphics and Live Action Capture to create a memorable experience in three different cities: São Paulo, Salvador, and Rio de Janeiro.
In each of these cities, people were surprised by a giant box of the new Dorflex Max flying at famous tourist spots. This campaign provided an innovative and memorable touch to Dorflex Max advertising, and Sailor Studio played a crucial role in making this impactful action happen in multiple locations.
Credits
Agency: Sanofi
Agency: Publicis
Year: 2024
Sailor Studio
Executive Producer: Luccas Oliveira, Gustavo "GGA" Almeida
Live Action Director: Luís Guilherme Chagas
Production Director: Leticia Cacace
Producer: Jéssica Lopes
Lead 3D: Eliel Guimarães
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida
Post-Production Coordinator: Luiz Alejandre "Ryan"
Color Grading: Nildo Ferreira
3D Modeling: Bruno Gonçalves
SFX: Chico Castellano
São Paulo
Live Action Director: Luis Guilherme Chagas
Producer: Fernanda Fernandes
DoP: Rafael Miani
3D: Vitor Mendes, Vinny Ale
Casting: Matheus Gonzalez, João Pedro Pirino, Juliana Honório
Rio de Janeiro
Live Action Director: Vitin Alencar
Producer: Luiza Dacol
DoP: Kaê Rodrigues
1st AC: Rafael Assumpção
3D: Vitor Mendes, Vinny Ale
Casting: João Victor Freire, Maria Ruth Serrapio
Salvador
Live Action Director: Wendel Assis
Producer: Laura Freire de Moraes
DoP: Wendel Assis
1st AC: Gabriel Santos Dias
3D: Thiago Ueda
Casting: Caio Paixão, Braisa Santana
